What Metrics Should You Track for Mobile Email Campaigns?
Monitoring the right metrics is essential to gauge the effectiveness of your mobile email campaigns. Key metrics include:
Open Rates: Measure how many recipients open your emails on mobile devices. Click-Through Rates (CTR): Track the percentage of mobile users who click on links within your emails. Conversion Rates: Assess how well your mobile-optimized emails are converting leads into customers. Bounce Rates: Monitor the percentage of emails that fail to reach the inbox due to mobile compatibility issues.