What Metrics Should You Track for Webinar and Event Emails?
Key metrics include: - Open Rates: The percentage of recipients who opened your email. - Click-Through Rates (CTR): The percentage of recipients who clicked on a link within the email. - Conversion Rates: The percentage of email recipients who registered for the event. - Attendance Rates: The percentage of registrants who actually attended the event. - Engagement Metrics: Interactions during the event, such as poll responses, Q&A participation, and chat activity.