webinar and event platforms

What Metrics Should You Track for Webinar and Event Emails?

Key metrics include:
- Open Rates: The percentage of recipients who opened your email.
- Click-Through Rates (CTR): The percentage of recipients who clicked on a link within the email.
- Conversion Rates: The percentage of email recipients who registered for the event.
- Attendance Rates: The percentage of registrants who actually attended the event.
- Engagement Metrics: Interactions during the event, such as poll responses, Q&A participation, and chat activity.

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