What Metrics Should You Track for Webinar Success?
To gauge the success of your webinar email marketing campaign, monitor the following metrics:
Open Rates: Measure the percentage of recipients who open your webinar invitation emails. Click-Through Rates (CTR): Track how many recipients click on the registration link. Conversion Rates: Measure the percentage of clicks that convert into actual webinar registrations. Attendance Rates: Track the number of registrants who actually attend the webinar. Engagement Rates: Assess how actively participants engage during the webinar through polls, questions, and chat.