What Metrics Should You Track for Your Holiday Sale Email Campaign?
Tracking the right metrics is essential to gauge the success of your email campaign. Key metrics to monitor include:
Open Rate: Indicates how many recipients opened your email. A higher open rate suggests effective subject lines and timing. Click-Through Rate (CTR): Measures how many recipients clicked on the links in your email. A higher CTR indicates engaging content and strong CTAs. Conversion Rate: Tracks how many recipients completed a desired action, such as making a purchase. This is a critical metric for assessing the ROI of your campaign. Unsubscribe Rate: Keeps an eye on the number of people opting out of your email list. A sudden spike could indicate you're sending too many emails or the content isn't resonating.