google data studio

What Metrics Should You Track in Google Data Studio for Email Marketing?

Tracking the right metrics is crucial for assessing the effectiveness of your email marketing campaigns. Here are some essential metrics to consider:
Open Rate: The percentage of recipients who opened your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or signing up for a webinar.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opted out of your email list.

Frequently asked queries:

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