customer retention rates

What Metrics Should You Track to Assess Retention Efforts?


To assess the effectiveness of your retention efforts, track the following metrics:
Open Rates: Measure the percentage of emails opened to gauge interest in your content.
Click-Through Rates (CTR): Monitor the percentage of recipients who click on links within your emails to assess engagement levels.
Conversion Rates: Track the percentage of customers who complete desired actions, such as making a purchase or signing up for a service.
Unsubscribe Rates: Monitor the rate at which customers unsubscribe to identify potential issues with your email content or frequency.
Customer Lifetime Value (CLV): Measure the total revenue generated from a customer over their entire relationship with your brand.

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