What Metrics Should You Track to Assess Retention Efforts?
To assess the effectiveness of your retention efforts, track the following metrics:
Open Rates: Measure the percentage of emails opened to gauge interest in your content. Click-Through Rates (CTR): Monitor the percentage of recipients who click on links within your emails to assess engagement levels. Conversion Rates: Track the percentage of customers who complete desired actions, such as making a purchase or signing up for a service. Unsubscribe Rates: Monitor the rate at which customers unsubscribe to identify potential issues with your email content or frequency. Customer Lifetime Value (CLV): Measure the total revenue generated from a customer over their entire relationship with your brand.