What Metrics Should You Track to Measure Enhancement?
To gauge the effectiveness of your email marketing enhancement efforts, it's important to track key metrics including:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out of your email list.