What Metrics Should You Track to Measure Optimization Success?
To measure the success of your optimization efforts, track the following metrics:
Open Rate: Indicates how many people opened your email. Click-Through Rate (CTR): Shows the percentage of recipients who clicked on a link within your email. Conversion Rate: Measures how many recipients took the desired action. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: Indicates how many recipients opted out of your email list.