What Metrics Should You Track to Measure Relevance?
Tracking the right metrics can help you measure the relevance of your email campaigns. Key metrics to monitor include:
- Open Rates: High open rates indicate that your subject lines and send times are relevant to your audience. - Click-Through Rates (CTR): A high CTR suggests that your content and calls to action are engaging and relevant. - Conversion Rates: Track how many recipients take the desired action after clicking through your email. High conversion rates indicate that your emails are effectively driving desired behaviors. - Unsubscribe Rates: A high unsubscribe rate may signal that your emails are not relevant or are being sent too frequently.