What metrics should you track to measure the success of your email campaigns?
Tracking the right email marketing metrics is essential for optimizing future campaigns. Key metrics include open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate. Open rates help measure the effectiveness of your subject lines, while CTR indicates how compelling your email content is. Conversion rate measures the ultimate success of your campaign in achieving its goals, and bounce and unsubscribe rates can highlight issues with your email list or content relevancy.