What Metrics Should You Track to Understand Your Audience Better?
To understand your audience better, track key metrics such as: - Open Rates: Indicates how many recipients open your emails. - Click-Through Rates (CTR): Measures how many recipients clicked on the links within your email. - Conversion Rates: The percentage of recipients who completed a desired action, such as making a purchase. - Unsubscribe Rates: Provides insight into how many recipients are opting out of your email list. - Engagement Over Time: Analyzing how engagement levels change over time can help you understand long-term trends and behaviors.