Tracking the right metrics can help you understand the impact of your supporters on your email marketing campaigns. Key metrics to monitor include:
Engagement Rate: Measure the level of interaction your supporters have with your emails. Conversion Rate: Track how many supporters are taking the desired action, such as making a purchase or signing up for a service. Customer Lifetime Value (CLV): Evaluate the long-term value that your supporters bring to your brand. Churn Rate: Monitor the rate at which supporters unsubscribe from your email list.