While establishing a brand voice, avoid these common pitfalls:
Inconsistency: Inconsistent messaging can confuse your audience and dilute your brand identity. Over-Formal: A tone that is too formal can come across as impersonal and unapproachable. Ignoring Feedback: Not taking audience feedback into account can result in a voice that doesn't resonate well. Overuse of Jargon: Using too much industry-specific jargon can alienate a portion of your audience.