resending campaigns:

What Modifications Should You Make When Resending?

Simply resending the same email may not always yield the best results. Consider these modifications:
1. Subject Line: Change the subject line to make it more compelling or relevant. A/B testing can help identify the most effective version.
2. Send Time: Experiment with different send times. For example, if the initial email was sent in the morning, try sending the resend in the evening.
3. Content Tweaks: Small changes in the email body, such as highlighting different [call-to-action](#) buttons or updating images, can make a significant difference.

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