What Questions Should Be Addressed During Feedback Sessions?
During feedback sessions, it is important to address several key questions to get a comprehensive view of your campaign's performance:
1. What are the current open and click-through rates? Understanding these rates helps assess the initial engagement level of your emails.
2. Are there any trends in the data? Look for patterns in the metrics to identify what is working and what isn’t.
3. What feedback have we received from recipients? Direct feedback from recipients can provide invaluable insights into the effectiveness of your email content and design.
4. How do our current metrics compare to industry benchmarks? Comparing your metrics against industry benchmarks can help gauge your campaign's performance in a broader context.
5. What A/B tests have we conducted and what were the results? Analyzing the results of A/B tests can help refine various elements of your emails, from subject lines to call-to-action buttons.