What Questions Should You Include in Market Research Surveys?
To gather meaningful insights, your survey should include a mix of the following types of questions: 1. Demographic Questions: Age, gender, location, occupation. 2. Behavioral Questions: Purchase history, frequency of purchases, preferred shopping channels. 3. Preference Questions: Product preferences, content interests, communication preferences. 4. Feedback Questions: Satisfaction with products/services, suggestions for improvement. 5. Open-Ended Questions: Allow respondents to share additional thoughts and feedback.