Email marketers must comply with various data protection regulations depending on their location and the location of their customers. Key regulations include:
GDPR: The General Data Protection Regulation applies to businesses operating within the European Union and mandates strict data protection measures. CCPA: The California Consumer Privacy Act provides data privacy rights to residents of California. CAN-SPAM Act: This US regulation sets rules for commercial email and messages, giving recipients the right to have emails stopped from being sent to them.
Non-compliance with these regulations can result in significant fines and legal action.