The primary responsibilities of decision makers in email marketing include:
Strategy Development: Creating a comprehensive email marketing strategy that aligns with business objectives. Target Audience Identification: Segmenting the audience to ensure personalized and relevant messages. Content Creation: Crafting compelling email content that drives engagement and conversions. Performance Analysis: Monitoring key metrics to measure the success and ROI of email campaigns. Compliance: Ensuring all email marketing activities comply with regulations like GDPR and CAN-SPAM.