What ROI Can Be Expected from a $1.1 Million Email Marketing Investment?
The Return on Investment (ROI) from email marketing is often high compared to other marketing channels. According to the Direct Marketing Association, the average ROI is about $42 for every dollar spent. However, this can vary greatly depending on the industry, the quality of the email list, and the effectiveness of the campaign. If you invest $1.1 million, you could potentially see returns that far exceed your initial investment if executed correctly.