ai and machine learning capabilities

What Role Do AI and ML Play in Predictive Analytics?

Predictive analytics is one of the crucial capabilities of AI and ML in email marketing. By analyzing historical data, AI can predict future behaviors, such as the likelihood of a user opening an email or making a purchase. This enables marketers to create more targeted and effective email campaigns.

Frequently asked queries:

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What Role Do AI and ML Play in Predictive Analytics?
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