What Role Do Visual Elements Play in Email Design?
Visual elements like images, videos, and graphics can make your emails more engaging and visually appealing. However, they should be used strategically:
High-Quality Images: Use clear, high-resolution images that are relevant to your message. Alt Text: Always include alt text for images to provide context if the images don’t load. Videos and GIFs: Incorporate videos and GIFs to make your emails more dynamic, but ensure they don’t slow down loading times. Consistency: Maintain a consistent visual style that aligns with your brand identity.