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What role does a clear call-to-action (CTA) play in Email Marketing?

A clear call-to-action (CTA) is crucial in guiding your subscribers towards the desired action, whether it is making a purchase, signing up for a webinar, or downloading a resource. Without a clear CTA, your recipients may be unsure of what to do next, resulting in lower conversion rates. Ensure your CTA stands out and is easy to understand.

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