What Role Does Content Marketing Play in Email List Building?
Content marketing is integral to email list building as it provides value that encourages visitors to subscribe. Here’s how you can use content marketing effectively:
Publish high-quality blog posts that address the pain points of your audience and include email sign-up forms within the content. Create downloadable resources like checklists, templates, and guides that require an email address for access. Offer exclusive content to your email subscribers that they can’t find elsewhere.