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What Role Does Content Play in Email Deliverability?

Content plays a crucial role in whether your emails are delivered to the inbox or filtered out. Follow these tips to ensure your email content is optimized:
Personalization: Use the recipient's name and other personalized elements to increase engagement.
Avoid Spam Trigger Words: Words like "free", "urgent", and "guaranteed" can trigger spam filters.
Engaging Subject Lines: Craft compelling subject lines that encourage opens without being misleading.
Clear Call-to-Action: Ensure your email has a clear and concise call-to-action.

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