What Role Does Content Play in Email Deliverability?
Content plays a crucial role in whether your emails are delivered to the inbox or filtered out. Follow these tips to ensure your email content is optimized:
Personalization: Use the recipient's name and other personalized elements to increase engagement. Avoid Spam Trigger Words: Words like "free", "urgent", and "guaranteed" can trigger spam filters. Engaging Subject Lines: Craft compelling subject lines that encourage opens without being misleading. Clear Call-to-Action: Ensure your email has a clear and concise call-to-action.