What Role Does Content Play in Spam Filter Bypass?
The content of your email plays a significant role in determining its deliverability. Here are some tips to ensure your content doesn’t trigger spam filters:
Avoid using spammy words and phrases like "Free," "Act Now," or "Urgent." Use a balanced text-to-image ratio. Ensure your email includes a clear unsubscribe link. Personalize your emails to make them more relevant to your audience. Use alt text for images.