What Role Does Email Deliverability Play in Online Visibility?
Email Deliverability is a key factor in online visibility. It refers to the ability of your emails to reach your subscribers' inboxes rather than being marked as spam. High deliverability rates ensure that your emails are not only delivered but also seen by your audience. To improve deliverability:
Maintain a Clean List: Regularly clean your email list to remove invalid or inactive addresses. Authenticate Your Emails: Implement authentication protocols like SPF, DKIM, and DMARC to enhance your email security and credibility. Monitor Sender Reputation: Keep an eye on your sender reputation and ensure you are following best practices to avoid being blacklisted.