The frequency of your emails is just as important as the timing. Sending too many emails in a short period can lead to email fatigue and increased unsubscribe rates. On the other hand, sending too few emails can result in low engagement. Finding the right balance is key:
1. Weekly Newsletters: A consistent weekly email can keep your audience engaged without overwhelming them. 2. Event-Triggered Emails: Emails triggered by specific actions (like purchases or downloads) can be sent in addition to your regular schedule without causing fatigue.