Personalization is critical in email marketing as it helps to create a connection with the recipient. Hereâs how you can incorporate personalization:
Use Names: Address the recipient by their name in the subject line and the body of the email. Segment Your List: Group your email list based on demographics, past behavior, or interests to send more relevant content. Behavioral Triggers: Send emails based on specific actions taken by the recipient, such as a recent purchase or a browse history.