What Role Does Segmentation Play in Eco-Friendly Email Marketing?
Segmentation plays a crucial role in making email marketing more sustainable. By segmenting your audience based on factors such as behavior, demographics, and preferences, you can send targeted emails that are more likely to be opened and engaged with. This reduces the number of wasted emails, conserving energy and resources. Effective segmentation leads to higher engagement rates and contributes to a more sustainable marketing strategy.