The Call to Action (CTA) is a critical component of email navigation. A well-designed CTA guides the recipient towards the desired action:
Placement: Position your CTA prominently, ideally above the fold, where it can be easily seen. Design: Use contrasting colors and bold fonts to make your CTA stand out. Clarity: Ensure the CTA text is clear and concise. Use action-oriented language like "Shop Now," "Learn More," or "Sign Up."