A well-crafted break up email should include the following elements:
Personalization: Address the subscriber by their name to make the email feel more personal. Reason for the Email: Clearly state why you are reaching out and mention their inactivity. Call to Action (CTA): Provide a clear and compelling CTA to encourage re-engagement, such as updating preferences, visiting your website, or downloading a resource. Feedback Request: Ask for feedback to understand why they became inactive. Final Notice: Inform them that this is the last email they will receive unless they take action.