What Should Be Included in a Centralized Repository?
A comprehensive centralized repository should include:
1. Subscriber Lists: Detailed information about your subscribers, including [email addresses](), [demographics](), and [engagement history](). 2. Email Templates: Pre-designed templates that can be easily customized for different campaigns. 3. Campaign Assets: Images, videos, and other media used in your email campaigns. 4. Performance Metrics: Data on open rates, click-through rates, conversion rates, and other KPIs. 5. Compliance Documentation: Information and documents related to [GDPR](), [CAN-SPAM](), and other regulations. 6. Historical Campaign Data: Archives of past campaigns, including performance metrics and lessons learned.