What Should Be Included in a Matching Gift Email Campaign?
A successful matching gift email campaign should include the following elements:
Clear Subject Line: Ensure the subject line grabs attention and mentions matching gifts. Personalization: Use the donor's name and reference their past contributions. Explanation of Matching Gifts: Briefly explain what matching gifts are and their benefits. Call to Action: Provide a direct link to a matching gift search tool or a form where donors can check if their employer offers matching gifts. Success Stories: Share stories of how matching gifts have positively impacted your organization.