What Should Be Included in Email Marketing Documentation?
Email marketing documentation should cover a wide range of elements. Here are some key components:
Campaign Objectives: Define the goals and KPIs for your email campaigns. Audience Segmentation: Document how you segment your email list to target different groups. Content Strategy: Outline the types of content you will send, such as newsletters, promotional emails, or transactional emails. Design Guidelines: Include templates, branding guidelines, and design best practices. Automation Workflows: Document the triggers, actions, and conditions for your automated email sequences. Compliance and Legal Requirements: Ensure you are adhering to laws like GDPR, CAN-SPAM, and other regulations. Performance Metrics: Keep track of open rates, click-through rates, conversion rates, and other key metrics.