Audience Segmentation: Guidelines on how to segment your email list based on demographics, behaviors, and preferences.
Content Creation: Steps for creating engaging content, including subject lines, body text, and
call-to-action (CTA) buttons.
Design and Layout: Best practices for designing visually appealing emails that are also mobile-friendly.
Personalization: Instructions on how to use personalization tokens to make emails more relevant to recipients.
Testing and Optimization: Procedures for A/B testing different elements like subject lines, CTAs, and images.
Scheduling and Sending: Guidelines on the best times to send emails and how to automate the process using
email marketing tools.
Analytics and Reporting: Steps for tracking key metrics like open rates, click-through rates, and conversion rates to measure the success of your campaigns.