The content of your onboarding emails should be informative, engaging, and action-oriented. Here are some key elements to consider including:
Welcome Message: A warm welcome message that thanks the user for signing up. Introduction to Features: An overview of key features or benefits that your product or service offers. Call to Action (CTA): Clear CTAs that guide the user to take the next step, whether itâs setting up their profile or making their first purchase. Resources: Links to resources such as tutorials, FAQs, or customer support to help the user get started. Incentives: Offering incentives like discounts or free trials can motivate users to engage more deeply.