- Personalization: Use dynamic content to address recipients by their names and tailor the message to their preferences. - Value Proposition: Clearly state what the recipient will gain from reading the email. This could be useful information, a special offer, or exclusive content. - Clear Call-to-Action (CTA): Make your CTA stand out. Use action-oriented language and ensure it’s easy to find and click. - Relevant Images: Visual content can break up text and make the email more engaging. Ensure they are relevant and of high quality. - Conciseness: Keep your emails to the point. Long blocks of text can overwhelm readers.