What Should Be Included in the Product Launch Email?
A product launch email should be comprehensive yet concise. Key elements include:
High-Quality Images: Showcasing the product from multiple angles. Compelling Copy: Highlighting the unique features and benefits. Call-to-Action (CTA): Encouraging recipients to learn more or make a purchase. Social Proof: Including testimonials or reviews if available.
Additionally, Nike can use personalization techniques to address the recipient by name and include product recommendations based on past purchases.