How to Measure the Success of Engagement Campaigns?
To measure the effectiveness of your engagement campaigns, track key performance indicators (KPIs) such as:
Open Rate: The percentage of recipients who opened your email. A higher open rate indicates that your subject lines and preview texts are enticing. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. A high CTR suggests that your content is relevant and engaging. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This metric directly ties your campaign to business outcomes. Unsubscribe Rate: The percentage of recipients who opted out of your email list. A low unsubscribe rate indicates that your content is well-received. Bounce Rate: The percentage of emails that couldn't be delivered. A high bounce rate may suggest issues with your email list quality.