Each email in the onboarding series should have a specific goal and content that aligns with it. Here’s a basic structure:
Welcome Email: Introduce your brand and set expectations for future emails. Product/Service Introduction: Highlight key features and benefits. How-to Guides: Provide tutorials or tips on using your product or service. Case Studies/Testimonials: Share success stories to build trust and credibility. Engagement Email: Encourage interaction, such as following your social media or joining your community. Exclusive Offer: Provide a special offer or discount as a token of appreciation. Feedback Request: Ask for feedback to improve your services and show that you value their opinion.