What should you avoid when creating an opt-out process?
To ensure a smooth and user-friendly opt-out process, avoid the following pitfalls:
- Hiding the Unsubscribe Link: Donât make the unsubscribe link hard to find or use tiny fonts to obscure it. - Multiple Steps: Avoid making subscribers jump through hoops to unsubscribe. The more steps involved, the more frustrated they will become. - Requesting Login Credentials: Donât require subscribers to log into an account to manage their email preferences or to unsubscribe. - Delaying the Process: Process opt-out requests immediately. Delaying the unsubscription can lead to frustration and potential complaints.