For inactive subscribers, it is essential to implement a strategy to either re-engage them or remove them from your list. Here are some steps you can take:
Send a re-engagement email: Craft a compelling email asking inactive subscribers if they still want to receive your emails. Offer an incentive, such as a discount or exclusive content, to encourage them to stay subscribed. Segment inactive subscribers: Create a separate segment for inactive subscribers and send them targeted content to reignite their interest. Remove inactive subscribers: If your re-engagement efforts are unsuccessful, consider removing inactive subscribers from your list to maintain its quality.