1. Strategy and Goals Clearly outline your email marketing strategy and goals. This includes target audience, key performance indicators (KPIs), and the overall objectives you aim to achieve through your campaigns.
2. Campaign Details Document the specifics of each email campaign, including the subject lines, content, call-to-actions (CTAs), and any segmentation criteria used. This helps in analyzing what works and what doesn’t.
3. Templates and Design Maintain a repository of email templates and design elements. This ensures brand consistency and provides a quick reference for creating new emails.
4. Audience Segmentation Outline your segmentation strategy and criteria. Documenting this helps in understanding how different segments respond to various campaigns, facilitating better-targeted emails.
5. Performance Metrics Track and document key email metrics such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. This data is vital for assessing the effectiveness of your campaigns.
6. Legal Compliance Ensure you have documented your adherence to legal requirements such as GDPR, CAN-SPAM, and other relevant regulations. This includes maintaining records of consents and opt-ins.