The focus can vary depending on your business goals, audience, and current performance metrics. Here are some common focal points in email marketing:
1. Open Rates: If your emails are not being opened, your message isn’t reaching your audience. 2. Click-Through Rates (CTR): If your emails are opened but not interacted with, you may need to improve your content or call-to-action. 3. Conversions: Focus on driving specific actions like purchases, sign-ups, or downloads. 4. Engagement: Keeping your audience interested and engaged over time can improve loyalty and lifetime value.