portfolios

What Should You Include in an Email Marketing Portfolio?

Your portfolio should be comprehensive yet concise. Key elements to include are:
Introduction: A brief overview of who you are and your experience in email marketing.
Case Studies: Detailed examples of successful campaigns, including objectives, strategies, and results.
Campaign Samples: Screenshots or links to the actual emails you’ve created.
Metrics and Analytics: Data showcasing open rates, click-through rates, conversions, and other KPIs.
Testimonials: Feedback from satisfied clients or employers.

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