Choosing the right design tool depends on your specific needs, but some essential features to consider include:
Ease of use - The tool should have an intuitive interface. Template library - Access to a wide range of customizable templates can save time and effort. Integration capabilities - The tool should integrate seamlessly with your email marketing platform. Collaboration features - For teams, the ability to collaborate in real-time is crucial. Testing and previewing - Ensure the tool allows you to test and preview emails across different clients and devices.