When choosing a reliable server for email marketing, consider the following factors:
Uptime: Ensure the server has a high uptime percentage, ideally above 99.9%, to avoid interruptions. Security: Look for servers with robust security measures, including encryption and firewall protection. Scalability: Choose a server that can scale with your business needs, accommodating growing email lists without performance issues. Support: Opt for servers that offer 24/7 customer support to address any issues promptly.