When selecting an SSO provider, there are several key factors to consider:
Compatibility: Ensure the SSO provider is compatible with your existing email marketing tools and other business applications. Security Features: Look for features like multi-factor authentication (MFA), encryption, and compliance with security standards. User Experience: A good SSO solution should offer a simple and intuitive user experience. Scalability: The provider should be able to scale with your business as it grows. Support and Documentation: Ensure the provider offers robust support and comprehensive documentation.