There are several key areas to focus on during routine scans, including:
1. Email List Quality: Regularly monitor your email list for inactive or invalid addresses. This helps in maintaining a high deliverability rate and avoids blacklisting. 2. Content Relevance: Check that your email content is relevant and engaging to your audience. Use [A/B testing]() to determine what works best. 3. Spam Filters: Use tools to test your emails against common [spam filters]() to ensure they are not being flagged. 4. Deliverability Rates: Monitor your [deliverability rates]() to ensure your emails are reaching the inbox. 5. Compliance: Ensure your emails comply with regulations such as [GDPR]() and [CAN-SPAM Act]().