Email Marketing Administrators need a mix of technical and soft skills to excel in their role. Key skills include:
Technical Proficiency: Familiarity with email marketing software and tools like Mailchimp, HubSpot, or Marketo. Data Analysis: Ability to interpret data and generate actionable insights. Attention to Detail: Ensuring that every email is error-free and visually appealing. Project Management: Managing multiple campaigns and tasks efficiently. Communication: Coordinating with different teams such as design, content, and compliance.